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Search Engine Optimization: Organic vs. Paid |
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For many, search engine optimization is a mystifying practice whose secrets are hidden behind the closed, locked and heavily guarded doors of Google, Yahoo, MSN and other search companies. It’s an ongoing conundrum – search companies require your site to be fully optimized, but they won’t let you in on the secrets of doing it effectively. It’s understandable, of course, when you consider the ongoing war against spammers, link farms, bots and other defrauders lurking about in cyberspace. In this two-part series, we take a look at the differences between organic versus paid rankings, debunk some of the myths, and provide you with a checklist of SEO do’s and don’ts that can improve your rank or earn you time in the penalty box. More...
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Search Engine Optimization: Getting Ranked |
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In Part 1 of the Search Engine Optimization series, we defined the differences between organic and paid search results and reviewed the importance of having a high ranking in both categories. In Part 2, we provide you with a list of do’s and don’ts to de-mystify search engine optimization, move you up the rank of results, and insure that you don’t land in the SEO penalty box. More...
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Next month in
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Next month we'll celebrate one year of bringing you the top technology news, guides, and tips in The Next Level newsletter. To highlight the occassion, we'll review the topics we've covered in the last year and give you a chance to catch up on any you may have missed! |
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